{"product_id":"standard-dog-collar","title":"Standard Dog Collar","description":"\u003cp\u003eA great collar doesn't need to shout about it — it just needs to fit well, feel comfortable, and hold up walk after walk. Our Standard Dog Collar does exactly that. Handmade in the UK from strong 20mm polypropylene webbing with solid metal fittings, it's the kind of everyday essential that quietly earns its place on your dog's neck.\u003c\/p\u003e\n\u003cp\u003eNine colours. Five sizes. One collar your dog will wear every single day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details that matter:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🔧 \u003cstrong\u003eFully adjustable\u003c\/strong\u003e — 3-bar slider for a snug, secure fit every time\u003c\/li\u003e\n\u003cli\u003e🔗 \u003cstrong\u003eSide-release buckle\u003c\/strong\u003e — clicks on and off in seconds, even one-handed\u003c\/li\u003e\n\u003cli\u003e💪 \u003cstrong\u003eMetal fittings\u003c\/strong\u003e — built stronger than plastic, built to last longer too\u003c\/li\u003e\n\u003cli\u003e🧺 \u003cstrong\u003eMachine washable at 30°\u003c\/strong\u003e — quick-drying, so it's ready for tomorrow\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eHandmade in the UK\u003c\/strong\u003e — made with care, not mass-produced\u003c\/li\u003e\n\u003cli\u003e🎨 \u003cstrong\u003e9 colours\u003c\/strong\u003e — Black, Pink, Purple, Green, Red, White, Navy, Royal Blue, Brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFind the right size — always measure your dog's neck:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall\u003c\/strong\u003e — 11–13 inch neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium (20mm)\u003c\/strong\u003e — 13–16 inch neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium (25mm)\u003c\/strong\u003e — 13–16 inch neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge\u003c\/strong\u003e — 16–22 inch neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra Large\u003c\/strong\u003e — 18–26 inch neck\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eTip: Measure higher up the neck where the collar will sit, and always check you can fit two fingers between the collar and your dog's neck.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash at 30° · Do not tumble dry · Quick 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